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 | This
was the first concept poster that appeared on the official SymPics
website for Home of the Giants . The quote below the hoop is "A
town obsessed with hoops and heroes" ("Hoops" being the
slang term for the game of basketball). This poster has since been removed from
the SymPics website.
The artwork was designed months before the film began production.
We can confirm that this poster was NEVER printed at full theatrical poster size
nor was it ever displayed in any theatre lobby , inspite of some rumours of it
having been displayed in some theatres in Greensboro . At best, a small number
in flyer size may have been printed and circulated internally within SymPics itself
, but certainly never circulated or displayed in public . |
On
10th September 2006, something interesting was discovered by fan Ryanne
which appeared to be an Advance Poster for Home of the Giants . Apparently
designed by BE design of
L.A. , this poster featured a basketball hoop complete with handcuffs
linked to form a basketball net. The poster slogan says " How do you separate
your friends from your heroes ". 
While
extremely intriguing, and featuring a unique edgy design , this has at the time
of writing not been approved by SymPics International, Inc . One major problem
with it is that the handcuffs do not reflect the theme of the story itself. A
week before the above concept poster appeared on the internet
, Conquistador
Worldwide Media launched a section for Home of the Giants on their
website , featuring some production stills from the film as well as the original
concept poster done inhouse at SymPics International , Inc. Inexplicably, this
poster was replaced by another one, with reworked main fonts as well as some minimal
change in the design of the basketball . This new reworked poster was also one
not officially sanctioned by SymPics International, Inc. | | Original
In-house Concept Poster by SymPics | Reworked
Poster by Conquistador |
This
reworked "basketball" poster by Conquistador did not appear for long
on the Conquistador website, because it was replaced from 29th September by the
"Hoops and Handcuffs" poster designed by BE Design of LA . However,
on 4th October 2006, this "Hoops and Handcuffs" poster was again withdrawn
as yet another concept poster appeared on the Conquistador website. Yet
another prototype poster , there are a few things about it which may not get it
approved in its present incarnation. Firstly,
Danielle Panabaker is not listed on the poster. The final poster needs to have
Haley Joel Osment listed as its main or "big name" star, and must also
list Ryan Merriman and Danielle Panabaker .
Secondly, SymPics is not correctly listed (The final poster will need to list
the full company name , Sympics International, Inc ). Finally,
the uniform is the wrong color and certainly not the one used by the Giants in
the film , although this was obviously changed in the name of artistic licence,
to provide a light-coloured background for the basketball in the foreground. The
slogan in this poster now read "The most important choices are the ones we're
afraid to make ". | |
May
9th 2007 was a significant date, because Home of the Giants was screened in Chicago
for an audience of over 300. For this special occasion, talented artist Jerald
Stuart was tasked to create a beautiful new
concept poster which was printed and displayed in the lobby of the Zanuck Theatre
in Fox Studios. 
Home
of the Giants auteur Rusty Gorman ( right ) with actor Ryan Merriman
It
was not till a full year later, in June 2008, when Conquistador Worldwide Media
would bow out to be replaced by American World Pictures , that we would see a
fresh take in the marketing strategy of the film, and a brand new, grittier looking
poster, featuring the new main actors, Haley Joel OSment, Ryan Merriman and Danielle
Panabaker, a brand new logo, and a new slogan " When everything is one the
line ... what choice will you make ? ". American
World Pictures, with their considerable portfolio and experience in marketing
edgy pictures successfully, seems to be doing everything right since they've taken
over, and time will bring exciting news as we trace the evolution of the poster
art of Home of the Giants. | |
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